Repool
Repool is a fintech startup revolutionizing hedge fund solutions by offering modern, institutional-grade fund management and administration services. With over $6M in funding from leading VCs, Repool needed a strong digital presence to appeal to both fund managers and investors while ensuring a seamless, professional user experience across their platform.
As their first design hire, we were responsible for defining and executing Repool’s product design strategy. Their key needs included:
Establishing a cohesive brand identity within their digital product.
Creating an initial design system to standardize UI components and accelerate development.
Designing a variety of critical product experiences to enhance usability and professionalism.
Ensuring their platform would appeal to fund managers, investors, and future rounds of funding.
The challenge
To address these challenges, we:
Developed Repool’s design system, creating scalable UI components for a consistent and professional user experience.
Designed Repool’s homepage, refining brand aesthetics to establish credibility and trust.
Crafted the performance dashboard, delivering key fund metrics in an intuitive, data-driven interface.
Designed critical user experiences, including:
New user onboarding for seamless adoption.
User profiles to personalize the experience.
Investor dashboards to enhance transparency.
Fund landing pages to support fund managers in attracting LPs.
Bank account transaction & wire transfer flows for seamless financial interactions.
Investor application & brokerage API flows to streamline fund operations.
Our contributions
The design work laid the foundation for Repool’s growth by:
Enabling faster development cycles through a structured design system.
Creating a polished, investor-ready platform that instilled confidence in fund managers and LPs.
Establishing a strong digital brand identity, positioning Repool as a leader in modern hedge fund management.
The outcome
